About Love Luna

Did You Know?

Roughly 45 billion period products go into global landfill every month. Those old-fashioned pads & tampons can take 500-800 years
to break down, if ever, doing a heap of damage to people, the planet and
all our cute critters.

In 2017, our founders, with years of design experience in the underwear industry, decided this had to change. It seemed bizarre to them that 50% of the population menstruate, but we still didn’t have any sustainable alternatives to traditional period products.

Tweens entering the world of periods, new mums needing bladder leak support and everyone sick of the endless cycle of disposables were becoming frustrated with the limited products available. There had to be an option that didn’t leave a huge carbon footprint!

The world was crying out for a solution, so Love Luna answered
the call. We set about researching, testing and designing products that could be good both for you, AND our planet. Our goal was to come up with period protection products that ticked all the right boxes: sustainable, affordable and inclusive, but also extremely comfortable and well made- because genuine comfort and care are always at the heart of everything we do.

Our goal was to come up with period protection products that ticked all the right boxes:sustainable, affordable and inclusive, but also extremely comfortable and well made- because genuine comfort and care are always at the heart of everything we do.


In 2018, our period undies were the very first to hit the shelves of everyday Australian retailers, launching a revolution in the menstruation market. We were (and still are!) thrilled to be able to offer such exacting quality at truly affordable prices and in inclusive sizes, making period briefs accessible for all.


Every season we develop our range, being sure to take into consideration feedback from our fabulous customers, the latest scientific research and ongoing developments in environmentally friendly fabrication, to continuously improve our products while staying true to our values of sustainability, comfort and inclusivity.


Love Luna remains a 100% Australian designed and owned business. We’re super-proud of everything we’ve done so far, and are always excited to see what new innovations we can create in the future.


We’re here to support you for many moons to come.

sustainable
affordable
comfortable